Gagaville

In Spring 2011, Lady Gaga and Zynga partnered to release Gaga’s latest album, Born this Way, within Farmville. Our challenge was to raise awareness about the partnership and seamlessly integrate the worlds of Zynga and Gaga. We created an online video, outdoor advertising, YouTube takeovers, and a branded microsite. The campaign highlighted the surprising synergy between Gaga and her little monsters and all the farmers in Farmville by revealing both are founded on creativity and self-expression.