Play with your Food.
The cookware category is changing rapidly as consumers switch from what they’re familiar with to what’s affordable and readily available. The nature of cooking is evolving too, and it’s forced us to think about the role a cookware brand plays in a variety of chef’s lives.
Meyer is the largest cookware company in the world. Over the course of a fruitful eight year relationship, we’ve developed delicious print, video and digital campaigns for long time Meyer brands Anolon and Circulon and Farberware.
Creativity in the Kitchen
For Anolon, a premium innovator who effectively invented the art of cookware, we developed the brand positioning “Creativity in the Kitchen” where we invited our chef to express her creativity, satisfy her curiosity, and play with her food.
Circles for Life
Circulon, who has been a pioneer in conductive cooking, came full circle with “When Circles Align, Your Day Delivers.”
Celebrating 120 years of Tradition
And Farberware, a 120 year old staple of the kitchen, was respositioned with “Made for Every Generation.”
We’ve supported the messaging, branding, identity and retail for each of these brands, which support many different chefs, and have almost a dozen different lines each. We’re helping Meyer evolve, and we look forward to continuing to make lasting impressions with them both inside the kitchen and out.