The Things We Carry
34.8 million children are impacted by childhood adversity and at risk for long-term physical, mental and behavioral outcomes, this campaign sounds an alarm about a public health crisis that’s hidden in plain sight. Stress Health is part of our effort to transform pediatric health care through early identification and prevention of childhood adversity and toxic stress. And to change how society responds to this urgent health issue.
Deliving early intervention and prevention
The buy relied heavily on digital media to deliver its early intervention and prevention message to a millennial mom, who accounted for 82% of U.S. births in 2016. Media strategies included Facebook advertising, video ad units and an influencer campaign with blogger moms.
Reached and Educated Millions
25million
parents reached and educated by the end of 2018.
Things We Made For This Project
The 60s version of the film.